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An exclusive interview with Wang Jinlong, Chairman of Starbucks China

An exclusive interview with Wang Jinlong, Chairman of Starbucks China

Mr. Wang Jinlong, president of Starbucks China, a well-known global coffee brand, came to Shenzhen to attend the third Shenzhen Summit of China Entrepreneur Forum. After the meeting, the reporter conducted an exclusive interview with Wang Jinlong. Wang Jinlong is gentle and gentle as the global vice president of Starbucks, which has been named the brightest star brand by BusinessWeek and a Fortune 500 company.

2015-04-09
Talking about the Marketing and Management of Nestle Coffee

Talking about the Marketing and Management of Nestle Coffee

Perhaps most of the domestic public's understanding of Nestle coffee comes from its well-known slogan, "it tastes delicious!" It started.

2014-05-12
The future of capsule coffee machine attracts attention.

The future of capsule coffee machine attracts attention.

The development of coffee machine is not plain sailing. Limited by people's consumption level and consumption concept, the soybean milk machine market has not been able to form a scale. Compared with other large household appliances such as color TV sets, refrigerators, washing machines and so on, coffee machines are basically dissociated from people's field of vision and can not occupy a prominent position in shopping malls.

2014-07-14
Some banks

Some banks "untie" Hougu Coffee and agree to the policy of "lending the new to the old".

Reporter Liu Yong reported: the debt crisis of Yunnan Hougu Coffee, the boss of domestic coffee, has finally taken a turn for the better! The reporter learned from the company that after paying attention to Hougu Coffee's determination to give up high-interest private lending to maintain the status quo of short-term bank lending and preparing to face the debt crisis, some banks approved the policy of short-term liquidity loan for Hougu Coffee and supported Hougu Coffee.

2015-02-28
Starbucks is attacked on all sides again in the coffee industry.

Starbucks is attacked on all sides again in the coffee industry.

Today, Starbucks is being challenged and repositioned in every way. An idea is quietly brewing that today, coffee is more than just Starbucks. Just when you think the world is divided into two forces by Starbucks and Dunkin Donuts, some new forces have brought new changes to the coffee industry. The goal is to replace that green.

2014-06-28
Vacuum extraction technology BKON develops the perfect coffee machine

Vacuum extraction technology BKON develops the perfect coffee machine

Coffee drinkers must be familiar with the word extraction. Extraction is a very important part of getting a delicious cup of coffee, and many enthusiasts or coffee makers want to optimize this process in various ways to make coffee more delicious. Tools such as VST/MojoToGo abound, and new ones are constantly being introduced at SCAA, the American Specialty Coffee Association.

2015-05-20
Gaoliya coffee is unique and of quality.

Gaoliya coffee is unique and of quality.

High Leya Coffee, the brand is very advantageous, super competitive, show its extraordinary charm, create more wonderful, join a good project is very efficient, bring greater benefits for cooperative stores, bring more benefits for customers. The company has an excellent R & D team, committed to product research and development and innovation, the company's continuous development, continuous progress, the momentum of development is particularly rapid.

2014-07-12
Starbucks Coffee launches a new book,

Starbucks Coffee launches a new book, "all the way forward"

Following "inject Heart", Starbucks Coffee founder, Chairman, President and CEO Howard Schultz launched a new book, "all the way forward", which has been officially released in the Chinese market. "all the way forward" tells a story about turbulence, loss, soul recovery and rebirth. In 2008, Howard Shue, president and chairman of the board of Starbucks

2015-05-06
The Adventure of Brazilian Coffee in the East: to pounce on the chain store

The Adventure of Brazilian Coffee in the East: to pounce on the chain store

Brazil Coffee Great Oriental Adventures: to pounce on chain stores at 09:48 "Chinese Entrepreneur" magazine Brazilian Coffee Oriental Adventures ● an unknown Brazilian coffee brand squeezed into the Chinese market after the successful collapse of ●, his great ambition is to jump on the chain store ["Chinese Entrepreneur"] (Wen _ our reporter Li Huifang Editor _ Fang Yu)

2014-04-27
The new Italian coffee maker can be used in space.

The new Italian coffee maker can be used in space.

With the development of science and technology, many impossibilities will become possible. According to foreign media reports, two Italian companies have designed a unique coffee machine, which will be sent into space in November to allow the astronauts of the International Space Station to enjoy coffee. According to reports, Italian coffee merchants and Italian aerospace companies have jointly launched a 20-kilogram coffee machine, which will provide real Italian coffee for astronauts. This model is modified.

2015-08-18
Vacuum extraction BKON develops the most perfect coffee machine

Vacuum extraction BKON develops the most perfect coffee machine

People who like coffee must be very familiar with the word extraction. Extraction is a very important part of getting a cup of delicious coffee, and many enthusiasts or coffee maker manufacturers are trying to optimize the process to make the coffee more delicious. Tools like VST/MojoToGo abound, and the SCAA American Special Coffee Association has been pushing through the old and bringing forth the new, regardless of whether there are

2015-04-01
Vacuum extraction BKON develops the most perfect coffee machine

Vacuum extraction BKON develops the most perfect coffee machine

People who like coffee must be very familiar with the word extraction. Extraction is a very important part of getting a cup of delicious coffee, and many enthusiasts or coffee maker manufacturers are trying to optimize the process to make the coffee more delicious. Tools like VST/MojoToGo abound, and the SCAA American Special Coffee Association has been pushing through the old and bringing forth the new, regardless of whether there are

2014-08-11
Coffee beans, coffee machine suppliers: Hongyaxuan coffee trade

Coffee beans, coffee machine suppliers: Hongyaxuan coffee trade

Company introduction: Beijing Hongyaxuan Coffee Trading Co., Ltd. aims to spread coffee culture. With the popularity of coffee culture and the increasing demand for new coffee shops, we cooperate with many famous foreign coffee companies to launch fast, high-quality and inexpensive products and services combined with coffee culture and characteristics at home and abroad. In our work, we go one step further than our clients.

2014-07-29
LoringSmartRoast launches S15 Falcon 15kg coffee roaster

LoringSmartRoast launches S15 Falcon 15kg coffee roaster

SantaRosa,CA, Calif.-loringSmartRoast has announced the launch of a new 15kg coffee roaster that can roast 1/4 bags at a time. It will be a new member of the company's traditional hot air roaster series, with 1/2 bags of 35kg Kestrel and 70kg Peregrine. Want to choose a new type of water

2015-11-23
The coffee accompanies you to encounter a public protest from the franchisee who is accused of being a liar brand.

The coffee accompanies you to encounter a public protest from the franchisee who is accused of being a liar brand.

Coffee to accompany you to make amends? Coffee accompany you fraud company return my hard-earned money on April 25, 2015, in Elephant City Coffee in Nanan District of Chongqing, such a banner was hung up by a group of uninvited guests, attracting people around to watch this seemingly healthy coffee brand. why on earth has it become a fraud company in this group of people? It turns out that this group of uninvited guests are actually accompanied by coffee.

2015-04-28
Personalized Advertising Company: not only a coffee shop but also an advertising company

Personalized Advertising Company: not only a coffee shop but also an advertising company

Work is play, and play can make money. This is the dream of many people, but not many people can make it come true. However, in an advertising agency next to the Huguang Guild Hall, there is a group of people who combine the two perfectly. In Yangchi Advertising Media Company, there is no writing room, no exclusive desk, let alone a 9-to-5 schedule. There is a sunny back garden, and

2015-08-07
Vacuum extraction coffee machine BKON develops the most perfect coffee machine

Vacuum extraction coffee machine BKON develops the most perfect coffee machine

People who like coffee must be very familiar with the word extraction. Extraction is a very important part of getting a cup of delicious coffee, and many enthusiasts or coffee maker manufacturers are trying to optimize the process to make the coffee more delicious. Tools like VST/MojoToGo abound, and the SCAA American Special Coffee Association has been pushing through the old and bringing forth the new, regardless of whether there are

2014-12-24
The future of capsule coffee machine attracts attention, how happy and how sad.

The future of capsule coffee machine attracts attention, how happy and how sad.

The development of coffee machine is not plain sailing. Limited by people's consumption level and consumption concept, the soybean milk machine market has not been able to form a scale. Compared with other large household appliances such as color TV sets, refrigerators, washing machines and so on, coffee machines are basically dissociated from people's field of vision and can not occupy a prominent position in shopping malls. Capsule coffee machine is a new type of coffee machine in recent years, which is different from the previous coffee machine.

2015-09-08
Starbucks embarks on the road of

Starbucks embarks on the road of "espresso" in China

Driven by caffeine, Starbucks coffee (Starbucks) has seen explosive growth in Asia. Starbucks plans to expand its 500 stores in China to at least 1500 stores in the next three years, according to a company announcement. The report predicts that by 2014, the company's business in China will become the second largest market outside the United States.

2014-04-27
Starbucks'

Starbucks'"chief digital officer" digital business strategy is as important as selling coffee

Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25 per cent of companies will have chief digital officers (Chief Digital Officer, hereinafter referred to as CDO). In fact, this is a natural development in the organizational structure of the enterprise: 70% of the respondents

2016-07-13
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